Hello, I’m Julia
UX Lead at GANT, driven by growth and lovable experiences
With a foundation in e-commerce, strategy, and project leadership, I specialize in transforming organizations by turning user insights into impactful, data-driven decisions. My mission is to empower teams to leverage the full potential of user research, creating experiences that not only serve users but also drive business success.
HI THERE,
A glance at what it’s like working with me
Conversion rate optimisation
Decision making without data is just guessing. By being one step ahead and do continuous testing we become better at focusing on the right things. Every small improvement adds on to the bigger win in the end.
UX Strategy
I believe in establishing a strong UX strategy where all teams in the company can benefit from the research and insights. This can be done by continuously build a foundation of research insights that could support and identify future roadmap initiatives.
Projects
Checkout flow change
Reduced friction and increased conversion
New mobile navigation
Improved usability impacted transactions
Subtle boasting
Project management - Replatforming
Role: Project lead of the design track
GANT started a big re-platforming project of 14 markets in 2020. My role as the project lead of the design track was to gather important insights and research for each part of the website for the Interaction- and UI designers to use.
I also held workshops with stakeholders to gather all business needs for building components and secure the new platforms look and feel.
UX Lecture as a guest speaker at Nackademin
Role: Guest speaker
Year: 2020
Client: Nackademin https://nackademin.se/